since 1976
since 1976
Mitsubishi Motors Malaysia (MMM) reported positive sales figure of 4,788 units of registration for the first half of Financial Year 2018 (April - September 2018).
The record for first half of Financial Year 2018 performance capped an all-time record for the company with sales increasing 66% from the first half of Financial Year 2017 (April - September 2017). This achievement also marks MMM’s thirteenth year in operations.
The strong performance was driven largely by a surge of sales for the Mitsubishi Triton and Outlander SUV shown below:
Mitsubishi Model |
FY 2018 |
FY 2017 |
Increase from B to A (%) |
Triton |
3,120 |
1,855 |
68% |
Outlander |
1,345 |
231 |
482% |
“Late last year, we have repositioned our Triton variants to benefit our customers not only in terms of handling, performance and safety, but also to price it affordably to cater for different customers. The positive sales results were also further boosted by the tax holiday period from June-August 2018” said Tomoyuki Shinnishi, Chief Executive Officer of Mitsubishi Motors Malaysia.
“We are also pleased to share that the Triton is still, the only pick-up offering up to 200,000KM or 5 Years of warranty. That means our customers will get to travel more mileage with an added peace of mind,” Shinnishi added.
Separately, the encouraging sales performance for the Outlander SUV was mainly due to the introduction of the locally-assembled Outlander in September 2017, with a significantly value-for-money price point, and the effect of the tax holiday.
